Sale is a city situated in the

Gippsland Gippsland is a rural region that makes up the southeastern part of Victoria, Australia, mostly comprising the coastal plains to the rainward (southern) side of the Victorian Alps (the southernmost section of the Great Dividing Range). It covers ...

region of the

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

n state of

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

and the council seat of the Shire of Wellington. It had an estimated urban population of 15,682 according to the 2021 census. The total population including the immediate area around the town designated for the future development of Sale currently sits at approximately 19,000 according to shire website.

History

The Aboriginal name for the Sale area is Wayput. Two famous

explorers,

Paul Strzelecki Paul may refer to: *Paul (given name), a given name (includes a list of people with that name) *Paul (surname), a list of people People Christianity * Paul the Apostle (AD c.5–c.64/65), also known as Saul of Tarsus or Saint Paul, early Chri ...

and

Angus McMillan Angus McMillan (14 August 1810 – 18 May 1865) was a Scottish-born explorer, pioneer pastoralist, and perpetrator of several of the Gippsland massacres of Gunai people. Arriving first in New South Wales in 1838, McMillan rose swiftly in Au ...

, passed through the immediate area around 1840. The first white settler was Archibald McIntosh who arrived in 1844 and established his 'Flooding Creek' property on the flood plain country which was duly inundated soon after his arrival. In the 1840s, drovers heading south to

Port Albert Port Albert is a coastal town in Victoria, Australia, on the coast of Corner Inlet on the Yarram - Port Albert Road, south-east of Morwell, south-east of Melbourne, in the Shire of Wellington. At the , Port Albert had a population of 293. L ...

crossed Flooding Creek and were confronted with the difficult marsh country around the

Thomson Thomson may refer to: Names * Thomson (surname), a list of people with this name and a description of its origin * Thomson baronets, four baronetcies created for persons with the surname Thomson Businesses and organizations * SGS-Thomson Mic ...

and Latrobe rivers. A punt operated across the Latrobe River until a toll bridge was erected. A Post Office named Flooding Creek opened here on 30 September 1848 being renamed, somewhat belatedly, as Sale on 1 January 1854. The first town plots went on sale in 1850. When the new settlement was gazetted in 1851 it was named "Sale" – a tribute to General Sir Robert Sale, a British army officer who won fame in the

first Afghan war The First Anglo-Afghan War ( fa, جنگ اول افغان و انگلیس) was fought between the British Empire and the Emirate of Kabul from 1838 to 1842. The British initially successfully invaded the country taking sides in a succession di ...

before being killed in battle in India in 1845. An

SBS TV SBS may refer to: Broadcasting * SBS Broadcasting Group, Belgium, formerly many countries * Talpa TV, formerly SBS Broadcasting B.V., Netherlands ** SBS6, Dutch television channel ** SBS9, Dutch television channel * Special Broadcasting Service ...

documentary, ''Afghanistan: The Great Game'', claims that it is actually named after his wife, Lady Florentia Sale (1790–1853), who wrote a famous journal of her experiences during the First Afghan War which became a best seller in the 1840s and was serialised in ''

The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (fou ...

'' (UK) and possibly in Australia. Certainly, her letters to her husband were enthusiastically published in Australian papers. The town greatly benefitted from the 1851 gold rush at

Omeo Omeo ( ) is a town in Victoria, Australia on the Great Alpine Road, east of Mount Hotham, in the Shire of East Gippsland. At the 2016 census, Omeo had a population of 406. The name is derived from an Aboriginal word for 'mountains' or 'hills ...

as it was situated on the Port Albert to Omeo route and was an important base for the goldfields, until the arrival of the

railways Rail transport (also known as train transport) is a means of transport that transfers passengers and goods on wheeled vehicles running on rails, which are incorporated in tracks. In contrast to road transport, where the vehicles run on a pre ...

. It was also an important service centre for East Gippsland and the Monaro Plains of

New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...

. A building boom took place c. 1855–65. In 1863 the population of Sale reached 1800 and it became a borough. The courthouse opened the following year. Shops, hotels and offices spilled over into Raymond Street and the first Anglican Church was erected on the site now occupied by St Anne's and Gippsland Grammar School. ''The Gippsland Times'' newspaper was established in 1861 while the first Star Hotel and the Criterion Hotel were built in 1865. In late December 1874 a visitor to the township recorded a description of Sale “which has all the appearances of a flourishing township”. He observed that “the streets are wide and shops plentiful, but fruit is scarce, a few stale cherries being all I could obtain from the principal shop in the place”.

St Paul's Cathedral St Paul's Cathedral is an Anglican cathedral in London and is the seat of the Bishop of London. The cathedral serves as the mother church of the Diocese of London. It is on Ludgate Hill at the highest point of the City of London and is a Grad ...

is the cathedral church of the Anglican Diocese of Gippsland in Australia. The cathedral building, built in 1884, is a double-storey building with a rectangular footprint and is constructed of red brick and slate roofing. VM 0232 Sale - Cobb and Co Stables

In terms of access, the first reasonable road from Melbourne arrived in 1865 and

Cobb and Co Cobb & Co was the name used by many successful sometimes quite independent Australian coaching businesses. The first was established in 1853 by American Freeman Cobb and his partners. The name Cobb & Co grew to great prominence in the late 19th ...

established a rough-and-ready 24-hour coach service linking Melbourne and Sale. The Latrobe Wharf was built in the 1870s and two hotels emerged to exploit the new centre of activity. It was located near the present swing bridge although little is left.

Anthony Trollope Anthony Trollope (; 24 April 1815 – 6 December 1882) was an English novelist and civil servant of the Victorian era. Among his best-known works is a series of novels collectively known as the '' Chronicles of Barsetshire'', which revolves ar ...

visited Sale in 1872. Writing of the experience in Australia and New Zealand (1873) he spoke of the town's "innumerable hotels" and concluded from his impressions that the Aborigines had little chance of surviving as a race. The children's author

Mary Grant Bruce Mary Grant Bruce (24 May 1878 – 2 July 1958), also known as Minnie Bruce, was an Australian children's author and journalist. While all her thirty-seven books enjoyed popular success in Australia and overseas, particularly in the United Kingdo ...

was born in the town in 1878. A two-storey post office, with clock tower, was built in 1884 (it was demolished in 1963).

HM Prison Sale HM Prison Sale was a prison in Sale, Victoria, Australia. The prison was first proclaimed on the 28 October 1864, and the stone for the prison was prepared near Port Albert. That proclamation was revoked on 28 October 1887. A new prison was pr ...

was completed in 1887 and it operated for 110 years until it was replaced by a private

Fulham Correctional Centre Fulham Correctional Centre is a medium security Australian prison located in Hopkins Road, Sale, Victoria, Australia. The prison consists of mainstream medium and minimum (fenced and unfenced) security cell blocks, management (solitary), and a ...

. The building has since been demolished, with only part of the large brick fencing still remaining. The site remained empty until 2014 when construction of the new Sale Police Station commenced there. It opened in March 2015. VM 0239 Sale Wesleyan Methodist Sunday School - Bakery

VM 0239 Sale Wesleyan Methodist Sunday School - Bakery

Other landmarks in the town include Our Lady of Sion Convent and the Criterion Hotel. The former was designed by architects Reed, Smart and Tappin and built 1892–1901. Assembly halls and dormitory rear wing were added in 1938; the residential wing was added in 1953. The building is listed on the

Register of the National Estate The Register of the National Estate was a heritage register that listed natural and cultural heritage places in Australia that was closed in 2007. Phasing out began in 2003, when the Australian National Heritage List and the Commonwealth Heritag ...

. The Criterion Hotel was built in 1865. It originally had a two-storey timber verandah, but this was replaced by a cast iron verandah between 1880 and 1900. It is considered "one of the most impressive hostelries in Victoria" and is listed on the Register of the National Estate. The Criterion Hotel closed in 2006 and its rapidly deteriorating condition caused local concern that it would be demolished. However, the site was subsequently purchased by a Traralgon-based developer who had previous expertise in restoration of commercial buildings. The Criterion received a complete rebuild in 2010/11 with the external heritage facade and verandah fully restored. It re-opened as a hotel, function venue and restaurant early in 2013. With the growth of shipping on the local waterways and the

Gippsland Lakes The Gippsland Lakes are a network of coastal lakes, marshes and lagoons in East Gippsland, Victoria, Australia covering an overall area of about between the rural towns of Lakes Entrance, Bairnsdale and Sale. The largest of the lakes are La ...

(and the establishment of a railhead at Sale in 1879) schemes emerged to develop Sale as a port. The construction of the Sale Canal (complete with turning circle) duly commenced in the 1880s, thereby linking the town via the Thomson River and the Gippsland Lakes to the open sea. It was completed in 1890. Other elements were the

Sale Swing Bridge The Sale Swing Bridge is located on the South Gippsland Highway Longford, 5 km south of the city of Sale, Victoria, Australia and spans the Latrobe River at its junction with the Thomson River. Designed by John GraingerTibbits, G. R. and ...

, completed in 1883, a high wharf, and a launching ramp which still exists in the heart of the city. However, neither the bridge nor the canal created the desired surge of trade and the depression of the 1890s soon engulfed the town. Sale became a town in 1924 and a city in 1950. In World War II, the West Sale RAAF base was the landing site of 2 Japanese

Mitsubishi Zero The Mitsubishi A6M "Zero" is a long-range carrier-based aircraft, carrier-based fighter aircraft formerly manufactured by Mitsubishi Aircraft Company, a part of Mitsubishi Heavy Industries, and was operated by the Imperial Japanese Navy from 19 ...

s. Sale has seen much development and redevelopment in the past decade, one example being the multimillion-dollar redevelopment of the city's Port of Sale.

Geography

Climate

Sale has a moderate

oceanic climate An oceanic climate, also known as a marine climate, is the humid temperate climate sub-type in Köppen classification ''Cfb'', typical of west coasts in higher middle latitudes of continents, generally featuring cool summers and mild winters ( ...

(''Cfb'') made up of warm summers, mild autumns and springs and cool winters. Sale records 595.9 mm (23.4 in) of measurable

precipitation In meteorology, precipitation is any product of the condensation of atmospheric water vapor that falls under gravitational pull from clouds. The main forms of precipitation include drizzle, rain, sleet, snow, ice pellets, graupel and hail. ...

per year, making it drier than the nearby state capital, Melbourne. The wettest month is November whilst the driest is July. At 54.8 days, it gets more clear days than

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

(48 days). The city can be affected by foehn winds originating from the Great Dividing Range.

Economy and infrastructure

Oil and gas

After

oil An oil is any nonpolar chemical substance that is composed primarily of hydrocarbons and is hydrophobic (does not mix with water) & lipophilic (mixes with other oils). Oils are usually flammable and surface active. Most oils are unsaturated ...

was discovered offshore in 1965, the town experienced a boom period when it became the service and residential base of the

Esso Esso () is a trading name for ExxonMobil. Originally, the name was primarily used by its predecessor Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. The company adopted the name "Esso" (the phonetic p ...

BHP BHP Group Limited (formerly known as BHP Billiton) is an Australian multinational mining, metals, natural gas petroleum public company that is headquartered in Melbourne, Victoria, Australia. The Broken Hill Proprietary Company was founded ...

oil and gas exploration and development program. The unprocessed oil and gas are pumped through of undersea pipes to

Longford Longford () is the county town of County Longford in Ireland. It has a population of 10,008 according to the 2016 census. It is the biggest town in the county and about one third of the county's population lives there. Longford lies at the meet ...

, south of Sale. There the hydrocarbons are removed and used to produce LPG and

ethane Ethane ( , ) is an organic chemical compound with chemical formula . At standard temperature and pressure, ethane is a colorless, odorless gas. Like many hydrocarbons, ethane is isolated on an industrial scale from natural gas and as a petr ...

. The gas is piped to Melbourne and the oil to Westernport Bay and thence to

Geelong Geelong ( ) (Wathawurrung: ''Djilang''/''Djalang'') is a port city in the southeastern Australian state of Victoria, located at the eastern end of Corio Bay (the smaller western portion of Port Phillip Bay) and the left bank of Barwon River, ...

and Altona from where it is shipped interstate and overseas. Esso's Longford gas plant was the site of a major explosion on 25 September 1998 which killed two employees and crippled the state's gas supplies for a period of two weeks. Previously, Sale was significant as an office centre for the Esso corporation but these operations were relocated around 1990, leaving only a gas processing facility in nearby Longford.

Shopping

Sale's main shopping precincts are Gippsland Centre and adjacent Raymond St Mall. Most other shopping style stores including clothing, music and food can be found along Raymond St, known to be the main street of Sale. Supermarkets in Sale include Coles, Woolworths,

Aldi Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when t ...

Foodworks FoodWorks is an Australian supermarket chain run by independent retail group Australian United Retailers Limited (AURL). The AURL was created in November 2004 from the merger of the FoodWorks Supermarket Group Ltd (FSG) and Australian United ...

and IGA. Other retailers include

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...

Bunnings Warehouse Bunnings Group Limited, trading as Bunnings Warehouse or Bunnings, is an Australian household hardware chain. The chain has been owned by Wesfarmers since 1994, and has stores in Australia and New Zealand. Bunnings was founded in Perth, Wester ...

, Harvey Norman,

The Reject Shop The Reject Shop Limited () is an Australian discount variety store chain selling a range of goods such as food, snacks, gift cards and party, health and beauty aids, cleaning supplies, storage, kitchenware, homewares and seasonal items in 356 sto ...

Spotlight Spotlight or spot light may refer to: Lighting * Spot lights, automotive auxiliary lamps * Spotlight (theatre lighting) * Spotlight, a searchlight * Stage lighting instrument, stage lighting instruments, of several types Art, entertainment, an ...

and

Dimmeys Dimmeys is an Australia, Australian discount department store chain. Founded as a Victorian gold rush, gold-rush era drapery "Dimelow & Gaylard's", in rural Maryborough, Victoria, Maryborough, the business became colloquially known as 'Dimmeys'. ...

Facilities

Wellington Library Service Gippsland Regional Sports Complex (GRSC), owned and operated by Wellington Shire Council, the sports complex is 5 acres in size and caters for a wide variety of sports and recreational activities including basketball, netball, volleyball and hockey to name a few. Aqua Energy, owned and operated by Wellington Shire Council, Aqua Energy has three heated indoor pools which are open all year round, and also two outdoor pools which are open during the warmer months. The facility is also home to a modern gym with group fitness classes for all ages, cafe, childcare, swim school and personal training The Wedge performing arts centre is a contemporary hub for performing arts and entertainment complete with theatre, versatile meeting rooms and modern café.

, a medium security prison, is in the locality of

Fulham Fulham () is an area of the London Borough of Hammersmith & Fulham in West London, England, southwest of Charing Cross. It lies on the north bank of the River Thames, bordering Hammersmith, Kensington and Chelsea. The area faces Wandsworth ...

to the west of Sale. A brand new major TAFE campus has also been completed in 2022 close to the CBD ,built on the former old Sale netball courts . It offers tertiary training of apprenticeship trades and other industry training.

Transport

Sale is linked by rail to Melbourne and Bairnsdale by the

Bairnsdale V/Line rail service The Gippsland V/Line rail service or Bairnsdale Line is a passenger service operated by V/Line in Victoria, Australia between Melbourne and the Gippsland region including the regional cities of Moe, Morwell, Traralgon, Sale and Bairnsdale. ...

that stops at the local railway station. Until 1983 the station was situated in the centre of town,Victorian Station Histories: Sale station
/ref> on what is now the Gippsland Centre shopping centre. The city is located at the junction of the

Princes Highway Princes Highway is a major road in Australia, extending from Sydney via Melbourne to Adelaide through the states of New South Wales, Victoria (Australia), Victoria and South Australia. It has a length of (along Highway 1) or via the former ...

and the northeastern end of the

South Gippsland Highway The South Gippsland Highway is a partially divided highway in Victoria, Australia which connects the city of Melbourne with the South Gippsland region of Victoria, ending in the town of Sale. The highway begins at Lonsdale Street (Princes High ...

Sale Swing Bridge

The

is the only one left in the world that can swing around 360° and featured in the Australian

film noir Film noir (; ) is a cinematic term used primarily to describe stylish Hollywood crime dramas, particularly those that emphasize cynical attitudes and motivations. The 1940s and 1950s are generally regarded as the "classic period" of American ' ...

movie "

The Tender Hook ''The Tender Hook'' is a 2008 Australian film noir directed by Jonathan Ogilvie and starring Hugo Weaving, Rose Byrne and Matthew Le Nevez. The film was retitled ''The Boxer and the Bombshell'' for its North American DVD release. Plot synops ...

Media

Newspapers

Sale's local newspaper is '' The Gippsland Times'' founded in 1861. Two issues are published each week; subscribers pay for only one issue per week. Its readership spans Wellington Shire, from north of Dargo to south of Port Albert, and to the west of Rosedale and east of Munro. The paper is part of the Fairfax Rural Media network of newspapers.

Television

The area was the first in Australia to receive its own regional television station,

GLV-10 GLV and BCV are television stations licensed to serve Traralgon and Bendigo and regional Victoria, Australia. The stations are owned and operated by Southern Cross 10. History Early years GLV-10 in Traralgon was the first regional television ...

Gippsland (now Southern Cross 10), when it launched on 9 December 1961. Programs from the three main commercial television networks (

Seven 7 is a number, numeral, and glyph. 7 or seven may also refer to: * AD 7, the seventh year of the AD era * 7 BC, the seventh year before the AD era * The month of July Music Artists * Seven (Swiss singer) (born 1978), a Swiss recording artist ...

Nine 9 is a number, numeral, and glyph. 9 or nine may also refer to: Dates * AD 9, the ninth year of the AD era * 9 BC, the ninth year before the AD era * 9, numerical symbol for the month of September Places * Nine, Portugal, a parish in the ...

and Ten) are all re-broadcast into Sale by their regional affiliates -

Prime7 Prime7, formerly Prime Television and other names, was an Australian television network. Prime Television launched on 17 March 1962 as '' CBN-8'' in Orange, and later expanded to cover regional New South Wales, Victoria and the Australian Ca ...

( AMV), WIN ( VTV) and

Southern Cross Austereo Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio station ...

( GLV). All broadcast from the

Latrobe Valley The Latrobe Valley is an inland geographical district and urban area of the Gippsland region in the state of Victoria, Australia. The traditional owners are the Brayakaulung of the Gunai nation. The district lies east of Melbourne and nestle ...

transmitter at Mount Tassie. All the commercial stations are based in

Traralgon Traralgon ( ) is a town located in the east of the Latrobe Valley in the Gippsland region of Victoria, Australia and the most populous city of the City of Latrobe. The urban population of Traralgon at the was 26,907. It is the largest and fastes ...

and have local commercials placed on their broadcasts. Local news is available on all three commercial networks: * WIN broadcasts a half-hour ''

WIN News ''WIN News'' is a local television news service in parts of regional Australia, produced by WIN Television. 12 regional bulletins and news update services are presented from WIN's headquarters in Wollongong, and until 2021 included production ...

'' bulletin each weeknight at 5:30pm, produced from studios in

Wollongong Wollongong ( ), colloquially referred to as The Gong, is a city located in the Illawarra region of New South Wales, Australia. The name is believed to originate from the Dharawal language, meaning either 'five islands/clouds', 'ground near wate ...

. *

and

broadcast short local news and weather updates throughout the day, produced and broadcast from Prime7's

Canberra Canberra ( ) is the capital city of Australia. Founded following the federation of the colonies of Australia as the seat of government for the new nation, it is Australia's largest inland city and the eighth-largest city overall. The ci ...

studios and SCA's

Tasmanian ) , nickname = , image_map = Tasmania in Australia.svg , map_caption = Location of Tasmania in AustraliaCoordinates: , subdivision_type = Country , subdi ...

studios.

previously produced a local news bulletin branded ''Nine News Gippsland'' and later ''Nine News Local'' for a brief period between 2017 and 2021 that aired on the

primary channel when it was previously affiliated with Nine. Both national public broadcasters,

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

( ABC TV) and SBS (

) are broadcast into the Latrobe Valley as well, via Mount Tassie. Additional digital multi-channels broadcast by all the networks in addition to the ones listed above are available on the digital service called

Freeview Freeview may refer to: * Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia * Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand *Freeview (UK), ...

to viewers in Sale and the Gippsland/Latrobe Valley region. These channels include HD simulcasts of the primary channel (available on channels 20, 30, 50, 60 and 80). As well as

ABC TV Plus ABC TV Plus (formerly ABC2 and ABC Comedy) is an Australian free-to-air television channel owned by the Australian Broadcasting Corporation and part of its ABC Television network. The channel broadcasts a range of general entertainment pr ...

ABC Me ABC Me (stylised as ABC ME) is an Australian English language children's free-to-air television channel owned by the Australian Broadcasting Corporation. It was officially launched by Prime Minister Kevin Rudd on 4 December 2009 as ABC3. Hist ...

ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...

SBS Viceland SBS Viceland (stylised as SBS VICELAND) is an Australian free-to-air television channel owned by the Special Broadcasting Service (SBS). It began as SBS TWO on 1 June 2009, and was branded as SBS 2 between 2013 and 2016. On 8 April 2017, SBS ...

SBS World Movies SBS World Movies is an Australian free-to-air television channel showing international movies. The channel features foreign language films, documentaries, independent and mainstream cinema and interviews with international movie stars. It w ...

, 10 Bold, 10 Peach, 10 Shake, 7two,

7mate 7mate is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 25 September 2010. The channel contains sport and regular programs aimed primarily to a male audience, with programming drawn from a c ...

9Gem 9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived. History Nine N ...

9Go! 9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, anim ...

9Life 9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Discovery Inc. (previously Scripp ...

and

Sky News Regional Sky News Australia is an Australian news channel owned by News Corp Australia. Originally launched on 19 February 1996, it broadcasts rolling news coverage throughout the day, while its prime time lineup is dedicated to opinion-based programs f ...

. Subscription television service

Foxtel Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...

(previously

Austar Austar was an Australian telecommunications company. Its main business activity was subscription television but it has also been involved with internet access and mobile phones. It was founded in 1995 under the name Community Entertainment Tele ...

until 2014) is available via satellite.

Radio

based

Ace Radio Ace Radio Broadcasters is an Australian media company. Formed in 1984, it operates 21 commercial radio stations in Victoria and southern New South Wales, as well as the digital marketing agency Ace Digital and ''The Weekly Advertiser'', a free ...

commercial stations —

TRFM TRFM (Callsign: 3TFM) is a commercial radio station broadcasting from Traralgon, Victoria, Australia. It is currently owned by Ace Radio & broadcasts A Contemporary Hits Radio (CHR) format. It features both locally produced content & nationally ...

(99.5 MHz) and

Gold 1242 Gippsland's GOLD 1242 & GOLD FM 98.3 (call sign: 3GV) is an Australian radio station operating west of Traralgon, Victoria. It is owned by Ace Radio and shares studios with sister station TRFM, formerly 3TR and 3TRFM. The station broadcasts on th ...

both cover Sale. The

AM 1242 kHz transmitter is located in Myrtlebank between

Maffra Maffra is a town in Victoria, Australia, east of Melbourne. It is in the Shire of Wellington local government area and it is the second most populous city of the Shire. It relies mainly on dairy farming and other agriculture, and is the sit ...

and Sale. Most

stations are rebroadcast locally as well as the local

ABC Gippsland ABC Gippsland (call sign: 3GLR) is an ABC Local Radio station in Gippsland, Victoria. The station is based in Sale and covers from Warragul, through to Mallacoota. Amber Irving-Guthrie hosts the Breakfast program, Alice Walker presents Morning ...

station (100.7 MHz / 828 kHz) that is based in Sale. Community radio station Life FM (103.9 MHz) is based in Sale. On 30 May 2009 the

's national network

Triple J Triple J (stylised in all lowercase) is a government-funded, national Australian Radio in Australia, radio station intended to appeal to listeners of alternative music, which began broadcasting in January 1975. The station also places a greate ...

held their annual

One Night Stand A one-night stand or one-night sex is a single sexual encounter in which there is an expectation that there shall be no further relations between the sexual participants. It draws its name from the common practice of a one-night stand, a single ...

concert in Sale. 12,000 people attended the event at the Sale Football Ground.

Culture

Events and attractions

VM 0242 Sale Primary School - Maypole dance

VM 0240 Sale Primary School - Maypole dance

The March

Labour Day Labour Day ('' Labor Day'' in the United States) is an annual holiday to celebrate the achievements of workers. Labour Day has its origins in the labour union movement, specifically the eight-hour day movement, which advocated eight hours for ...

weekend witnesses the Marley Point Overnight Yacht Race which is the longest overnight inland yacht race in the world. It begins near Sale and concludes at Paynesville, some 60 km away. A Sale attraction is Lake Guthridge, a low lying

retention basin A retention basin, sometimes called a wet pond, wet detention basin, or stormwater management pond (SWMP), is an artificial pond with vegetation around the perimeter and a permanent pool of water in its design. It is used to manage stormwater r ...

, which features a park for children,

barbecue Barbecue or barbeque (informally BBQ in the UK, US, and Canada, barbie in Australia and braai in South Africa) is a term used with significant regional and national variations to describe various cooking methods that use live fire and smoke t ...

s, and a walking trail around the lake and car parking facilities. Prior to refurbishment in the mid-1990s Lake Guthridge suffered a blue-green algae problem that resulted in widespread fish mortality until local joggers and nearby residents complained of the associated stench causing council to act. Lake Guthridge has never been used as a food source. A significantly superior natural waterway of historical significance is the aforementioned Port of Sale (previously ''Sale Canal''), the original inspiration for the early town's original name - ''Flooding Creek''. The Canal connects to other local rivers and lakes, leading eventually to

Lakes Entrance Lakes Entrance is a seaside resort and fishing port in eastern Victoria, Australia. It is situated approximately east of Melbourne, near a managed, artificial channel connecting the Gippsland Lakes to Bass Strait. At the 2016 census, Lakes Ent ...

, an oceanside tourist resort situated near a managed, naturally occurring channel connecting the

Bass Strait Bass Strait () is a strait separating the island state of Tasmania from the Australian mainland (more specifically the coast of Victoria, with the exception of the land border across Boundary Islet). The strait provides the most direct waterwa ...

. Once steam boats and ocean-going craft were able to journey from Lakes Entrance to Sale, arriving at the docks at Sale to ferry passengers and goods from Eastern Victoria, although its success in such a role was short lived. In recent years, a grassroots effort helped to persuade the local council to invest in restoration of the foreshore and to protect against erosion. Prior to the rise of

Common Carp The Eurasian carp or European carp (''Cyprinus carpio''), widely known as the common carp, is a widespread freshwater fish of eutrophic waters in lakes and large rivers in Europe and Asia.Fishbase''Cyprinus carpio'' Linnaeus, 1758/ref>Arkive The ...

as the predominant fish species due to nutrient overload from agricultural runoff, Sale Canal featured pristine waters and native fish stocks. The

Sale Regatta Sale may refer to: Common meanings * Sales, the exchange of goods for profits * Sales, discounts and allowances in the prices of goods Places *Sale, Victoria, a city in Australia *Sale, Myanmar, a city * Sale, Greater Manchester, a town in Engl ...

is run yearly on a long straight section of the canal headed towards

. Visitors to Sale are usually unaware of the Canal, including its restoration, due to roadside views of it being blocked by the former

corporation headquarters, half of which is commercially let office space and the other half having been re-developed into a multimillion-dollar Library and Art Gallery. Sale is home to the

Gippsland Art Gallery The Gippsland Art Gallery, formerly Sale Regional Art Centre, is a Victorian Regional Public Gallery based in Sale, east of Melbourne. The gallery is operated by the Shire of Wellington, and has a focus on the natural environment and artists ...

, a major Victorian public gallery. The gallery presents a diverse exhibition program of contemporary, modern and historical exhibitions, with a focus on the landscape of South Eastern Australia. The gallery holds a collection of nearly 1,000 artworks, with a small selection on permanent view. A fishing contest is held at Lake Guthridge every Easter and the Sale Music Festival at Gippsland Grammar School in June. The Sale Art Exhibition is held over August and September, while the Sale show falls in October. As a tribute to the late

King George V George V (George Frederick Ernest Albert; 3 June 1865 – 20 January 1936) was King of the United Kingdom and the British Dominions, and Emperor of India, from 6 May 1910 until his death in 1936. Born during the reign of his grandmother Que ...

, an elm-lined section of the Princes Highway is named ''King George V Avenue''. On 30 May 2009, Sale hosted

Triple J's One Night Stand Triple J's One Night Stand is a concert hosted in a remote town or city in Australia annually. It is promoted and organised by national radio station Triple J. In previous years, the host town was selected in the form of a competition where resid ...

at the Sale Football Ground. Sale also has a strong underground music scene; events are held every few months and attract scores of young people. The John Leslie Theatre (The Wedge) is the primary place to view live theatre, ballet and music, but also host conferences and presentations. Large events like the local Carols by Candlelight or Shakespearean performances are often performed outdoors at Fauna Park. Every Saturday, Sunday, and Monday, the Gippsland Armed Forces Museum is open, featuring local military and significant history and artifacts. In recent times it has moved from its original location on Punt Lane to a bigger building at West Sale Airfield, after the original building was purchased for development works. The museum pays homage to the 13th Australian Light Horse Regiment, among others.

Sports

Australian rules football Australian football, also called Australian rules football or Aussie rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an oval field, often a modified cricket ground. Points are scored by k ...

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

and

cricket Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by striki ...

are the most popular sports in Sale. The

Gippsland Regional Sports Complex Gippsland is a rural region that makes up the southeastern part of Victoria, Australia, mostly comprising the coastal plains to the rainward (southern) side of the Victorian Alps (the southernmost section of the Great Dividing Range). It cover ...

hosts many other sports including basketball,

Association rules Association rule learning is a rule-based machine learning method for discovering interesting relations between variables in large databases. It is intended to identify strong rules discovered in databases using some measures of interestingness.P ...

football, volleyball, badminton, table tennis, indoor soccer, aerobics, group fitness and gym. The city has two

teams, Sale, competing in the

Gippsland Football League The Gippsland League (formerly known as the West Gippsland Latrobe Football League) is an Australian rules football and netball league in the Gippsland region of Victoria, Australia. It is considered the only AFL Victoria major league in Gipps ...

and Sale City, who compete in the

North Gippsland Football League The North Gippsland Football League (NGFL) is an Australian rules football league in the Central Gippsland area of Victoria, Australia. History The NGFL was formed in 1955 through the merger of the Cowwarr Football League and the Sale Distric ...

. It is home to the Sale Sonics, a representative basketball team that competes in the

Country Basketball League A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while th ...

and is renowned for developing many elite

and National Basketball League sporting stars including Billy Hughes,

Jason Gram Jason Gram (born 27 April 1984) is a former professional Australian rules footballer who previously played for the St Kilda Football Club in the Australian Football League (AFL). Junior Career As a junior with Gippsland Power in the TAC Cup, ...

Scott Pendlebury Scott Pendlebury (born 7 January 1988) is a professional Australian rules footballer playing for the Collingwood Football Club in the Australian Football League (AFL). He has served as the Collingwood captain since the 2014 season. In round ...

, Dylan McLaren and Rhys Carter . Sale United Football Club enters teams in the Gippsland Soccer League (GSL) competitions. Sale United FC was formed as the Sale City Soccer Club in 1974. It has remained in the Gippsland competition each year since the Club's first season and has had a number of promotions and relegations during the term. Sale United is the only recognised soccer club in the Shire, but this was always the case. Representative clubs from Yarram, Bundalaguah, and the RAAF East Sale base also competed in the GSL. The city is the home to two

field hockey Field hockey is a team sport structured in standard hockey format, in which each team plays with ten outfield players and a goalkeeper. Teams must drive a round hockey ball by hitting it with a hockey stick towards the rival team's shooting ci ...

clubs in the

East Gippsland Hockey Association Hockey Victoria (HV) is the governing body for the sport of field hockey in Victoria, Australia. It is responsible for the administration of intrastate competitions, state representative teams, officials and the financial position of the sport. It ...

. The Sale Hockey Club fields teams in juniors mixed under 13s, under 15s, and under 18s along with two women's teams, the Sale Cygnets and the Sale Swans, along with one open team. The under 18s and open teams were champions in the 2008 season. The Wurruk Greyhounds are the Sale district's second hockey team, located in the satellite town

Wurruk Wurruk is a town in the Shire of Wellington near Sale in Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada ...

. Sale has a horse racing club, the Sale Turf Club, which schedules around 21 race meetings a year including the Sale Cup meeting in October. The Sale Greyhound Racing Club holds regular

greyhound racing Greyhound racing is an organized, competitive sport in which greyhounds are raced around a track. There are two forms of greyhound racing, track racing (normally around an oval track) and coursing; the latter is now banned in most countries. Tra ...

meetings at the Sale Showgrounds. The Showgrounds hosted the first meeting on 6 February 1936 with newer tracks built in 1963 and 1982. Golfers play at the course of the Sale Golf Club on Longford-Rosedale Road in neighbouring

. Sale is also home to a baseball club whose baseball diamonds are located at Stephenson Park. There are both junior and senior teams competing in the Latrobe Valley Baseball Association. Sale is also home to th
Sale City Rollers
who are the region's first amateur Co-ed flat track roller derby league and are located at the Henebery Pavilion at the Sale Showgrounds.

Notable people

Arts

, Children's Author *

Henrietta Maria Gulliver Henrietta Maria Gulliver (29 October 1866 – 15 July 1945) was an Australian artist who specialized in landscape and floral still-life paintings. She was also a florist, horticulturalist and landscape designer. Life and Family Henrietta grew ...

, Artist, florist and landscape designer *

Laura Jean McKay Laura Jean McKay (born 1978) is an Australian author and creative writing lecturer. In 2021 she won the Victorian Prize for Literature and the Arthur C. Clarke Award for her novel '' The Animals in That Country''. Life and career McKay was bor ...

, author * Annemieke Mein, Dutch-born Australian textile artist * Danny Spencer, Musician

Sport

* Shane Birss, former Australian rules footballer with

St Kilda Football Club The St Kilda Football Club, nicknamed the Saints, is a professional Australian rules football club based in Melbourne, Victoria, Australia, Victoria. The club plays in the Australian Football League (AFL), the sport's premier league. The club ...

and

Western Bulldogs The Western Bulldogs are a professional Australian rules football team that competes in the Australian Football League (AFL), the sport's premier competition. Founded in 1877 as the Footscray Football Club, and based in West Footscray in the o ...

Travis Birt Travis Rodney Birt (born 9 December 1981) is an Australian former cricketer. A left-handed batsman, Birt represented the Australian national under-19 team before making his debut for Tasmania during the 2003–04 season. Strong form at state le ...

, cricketer for Tasmania and Australia * Rhys Carter, basketballer *

Ashley Delaney Ashley Jason Delaney (born 11 April 1986)Rob Foster, former Australian rules footballer with the

Melbourne Football Club The Melbourne Football Club, nicknamed the Demons, is a professional Australian rules football club that competes in the Australian Football League (AFL), the sport's elite competition. It is based in Melbourne, Victoria (Australia), Victoria, ...

Pauline Frasca Pauline Frasca (born 1 July 1980 in Sale, Victoria) is an Australian former rower – a national champion, two-time world champion and a dual Olympian. She has represented at the elite world level as both a sculler and a sweep-oar rower. Club a ...

, Olympic rower *

, former Australian rules footballer with the

* Dylan McLaren, former Australian rules footballer with the

Brisbane Lions The Brisbane Lions is a professional Australian rules football club based in Brisbane, Queensland, that plays in the Australian Football League (AFL). The club was formed in late 1996 via a merger of the Melbourne-based 1883 foundation VFL c ...

and the

Carlton Football Club The Carlton Football Club, nicknamed the Blues, is a professional Australian rules football club that competes in the Australian Football League (AFL), the sport's top professional competition. Founded in 1864 in Carlton, an inner suburb of Mel ...

Alan Morrow Alan G. Morrow (born 29 November 1936) is a former Australian rules footballer in the VFL. A hard working tough ruckman who took on a ruck role when Carl Ditterich missed the 1966 Grand Final due to suspension. St Kilda controversially rec ...

, former Australian rules footballer with

and 1966 premiership winning player *

, Australian rules footballer with the

Collingwood Football Club The Collingwood Football Club, nicknamed the Magpies or colloquially the Pies, is a professional Australian rules football club based in Melbourne that competes in the Australian Football League (AFL), the sport's elite competition. The club w ...

Norman Ware Norman Ware (5 March 1911 – 26 August 2003) was an Australian rules footballer in the Victorian Football League (VFL). A scrupulously fair, clever and unusually pacy ruckman for Footscray, Ware is the only captain-coach to have won the Bro ...

, former Australian rules footballer with the

Footscray Football Club The Western Bulldogs are a professional Australian rules football team that competes in the Australian Football League (AFL), the sport's premier competition. Founded in 1877 as the Footscray Football Club, and based in West Footscray in the ...

, Brownlow medalist, captain and team of the century

Politics

* Kevin Andrews, Liberal politician *

Darren Chester Darren Jeffrey Chester (born 13 September 1967) is an Australian politician. He has been a member of the House of Representatives for Gippsland in Victoria, representing the Nationals since 2008. Chester had served as the Minister for Veterans ...

, Federal Member for Gippsland (National Party) * Neil McInnes, State Member for Gippsland South 1973–1982, (National Party), (Liberal Party) * Peter Ryan, former leader of the Nationals

TV

Wil Anderson William James Anderson (born 31 January 1974) is an Australian comedian, writer, presenter, and podcaster. Early life William James Anderson was born on 31 January 1974 in Sale, Victoria, and grew up on a dairy farm near Heyfield, Victoria.< ...

, comedian * Mark Howard, commentator

References

{{Authority control Cities in Victoria (Australia) 1851 establishments in Australia Towns in Victoria (Australia) Towns in Central Gippsland Shire of Wellington